Careers in the Advertising Business

$7.95

High Paying, Exciting Work In Accounts Services, Traffic, Research, And Media

Those clever ads you see on TV? Those catchy jingles that play in your head? It took a lot of work behind the scenes to get those ads to the point where you see or hear them.

This report focuses on the people who come up with the ad strategies, test them, and place the finished ads in the most appropriate places. The people who create the ads themselves - the writers, artists, designers and directors - are covered in a separate report.

What we want to talk about here are the people who are the pillars of advertising, a crucial part of our economy. When consumers spend freely, there's a ripple effect across all industries. There will be more jobs that serve the consumer directly, and more jobs that serve the places that serve the consumer. When consumers pull back on their spending, stores go out of business, manufacturers lay off workers, suppliers move their plants overseas. Successful advertising motivates the purchases that keep the US standard of living high.