The Curve is Nicholas Lovell's provocative and highly acclaimed book on the future of business. It explains a revolutionary new way of connecting with customers and bringing them on a journey from being freeloaders to becoming high-paying superfans. It's essential reading for anyone who wants to make money in a digital world.

This beautiful poster, available as a high-quality A3 print on heavy silk card or in a stunning framed edition, sums up the core concept behind The Curve. Put it on the wall of your office or hang it up where you do your thinking, and keep The Curve at the heart of your business.