6 hours of instruction, recorded live as David shares insights, stories, examples, and lessons learned on the topic of event marketing. You'll hear exactly how to do it, and how not to do it. David shares some of the most embarrassing mistakes he's made, while also walking you step-by-step, through a process that has consistently turned 75% of his attendees into assessments and strategy sessions, which then lead to fee based business. Find out how to implement the single most powerful marketing tool there is in the high-tech sales business, and how to avoid the mistakes so many companies are making.