BCI Influences Focus 2014


Fully analysable data on which of 22 different influences affects proples choice of Brand, Retailer or Website when making a purchase. This data set includes data for the 12 months ending March 2014 and comes complete with geodemographic segmentations from Acorn, Cameo, Censation, Mosaic, Personicx and OAC. Data is supplied in Excel Pivot Table format.

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