The Good, the Bad and the Ugly


Modern retail turns into a spaghetti western

In our latest research report, we asked 3,000 consumers if they think your brand “gets” them, or if they don’t care if your brand goes away tomorrow. This study examines the good, the bad and the ugly in the retail marketplace today.

Amazon’s rise has radically altered consumer expectations of the traditional store, but there is finally some good news. Our findings suggest aggressive efforts by select big-box brands in response to the Amazon threat might finally be paying off, delivering a competitive edge for bricks-and-mortar retailers willing to innovate and fight.

Learn more about how brands can make big, bold decisions. It’s time to transform the traditional store and give digital natives what they want in the 21st Century Store.

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